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Director, Sales

  • Date Posted
    • 12.20.22
  • Organization
    • EL Education
  • Role
    • Director
  • Commitment
    • Full-Time
  • Location
    • Remote

EL Education

Director, Sales

LOCATION - Remote, up to 40% travel



EL Education is a national nonprofit partnering with K-12 educators to transform public schools and districts into hubs of opportunity for all students to achieve excellent equitable outcomes. EL Education is guided by a vision of education equity and student potential, by a reimagined definition of student achievement, and offers research-proven resources and practices, including the acclaimed EL Education K-8 Language Arts curriculum, Core Practices, and aligned professional learning. EL Education was founded in 1991 and currently serves 440,000 students in diverse communities across the country. Learn more at


EL Education is seeking a mission-driven and entrepreneurial Director, Sales who is dedicated to increasing the reach of EL Education’s high-quality instructional materials and professional learning to serve the greatest number of students and teachers nationwide. The Director, Sales will lead the sales process, building on existing systems and structures to envision and execute on a new set of strategies for growth. With the Senior Director, Sales & Partnership Development, the Director, Sales will:

Implement activities to maximize sales potential for all products and/or services

Set and be responsible for achievement of revenue goals

Plan for continued expansion of the sales team aligned with growth targets

The Director, Sales will serve an integral role across multiple organizational functions, including Business Development, Partnership Development, Marketing, Operations, and Product.


Specific responsibilities include:

  • Design and implement inbound and outbound sales strategies based on multiple inputs (organizational priorities, market analytics, historical data, etc.).
  • Nurture leads to ensure pipeline tracks toward revenue goals.
  • Conduct weekly pipeline review meetings for team leaders.
  • Liaise with Product Management to stay abreast of market trends and to provide real-time customer feedback to inform product development.
  • Liaise with Director, Engagement and external partner sales teams to ensure a seamless customer experience.
  • Assist with the development of product marketing plans.
  • Inform the development of new sales enablement materials.
  • Engage the Partnership Development Team at the key points in the sales process.
  • Identify and build relationships with key leaders and influencers in current and target markets (including districts, LEAs, and SEAs).
  • Participate in cross-functional meetings to share key sales-related updates and understand interdependencies.
  • Attend or present at conferences for lead generation.
  • Contribute to RFP and grant-writing processes.


An ideal candidate will have the following demonstrated skills and competencies:

  • Passion for EL Education’s mission and the belief that EL products and services will advance that mission
  • Deep commitment to racial and educational equity
  • A bachelor’s degree from an accredited college or university, in business or related field
  • 5+ years of sales experience with proven results, in education or related field
  • Ability to develop strong relationships with colleagues and customers
  • Strong communication, business acumen, and a competitive spirit
  • Experience using Salesforce
  • Approach to problem-solving that is inquiry-driven, innovative, and flexible
  • Demonstrated success working independently and efficiently in a fast-paced virtual environment
  • Experience leading and growing a sales team, preferred
  • Experience working with development / philanthropic organizations, preferred
  • Experience managing P&L and budget process, preferred
  • Awareness of education policy and research landscape, preferred
  • Proof of COVID-19 vaccination is required for employment, absent an approved medical or religious accommodation.


The compensation for this position is $100K - $110K and a wide variety of benefits, including paid-time-off, 403b match, maternity/paternity/adoption leave, medical/dental/vision insurance, and more.


The anticipated start date for this position is February 1, 2023. Applications will be reviewed until the position is filled.

Please submit your resume and one page cover letter online (link to EL’s Career Page) in MS Word or PDF format. In your cover letter, identify the position you are applying for and how you heard of the job opening and EL Education.


EL Education seeks individuals of all diverse backgrounds to apply for this position. We are committed to maximizing the diversity of our organization and want to engage all those who can contribute to this effort. EL Education provides equal employment opportunities for all applicants and employees and prohibits discrimination with respect to the hiring or promotion of individuals, conditions of employment, disciplinary and discharge practices, or any other aspect of employment on the basis of sex, race, color, national origin or citizenship status, age, religion, sexual orientation, marital status, pregnancy and parental status, HIV status, gender identity and expression, status with regard to public assistance, status as a veteran, or physical or mental disability or any other factor which cannot lawfully be used as a basis for an employment decision. EOE

VEVRAA Federal Contractor